Start with your best customers. Find the next companies and people worth pursuing.
InMarketIQ builds Customer DNA from wins, losses, and strongest customers. It matches those attributes across company intelligence built from 14 million U.S. websites, identifies the actual people researching, maps the buying group, and activates the right buyers.
InMarketIQ connects CRM outcomes, normalized company attributes, person identity, daily research signals, buying-group roles, and activation destinations. The output is a qualified company, the identified buyers inside it, and the workflow that receives them.
Most intent and contact tools stop before the buyer is qualified.
Broad company lists do not prove fit. Account-level research does not identify the person. Contact databases do not explain why the company belongs. InMarketIQ connects those records in the correct order.
Marketing spreads budget across the wrong market.
Broad targeting mixes companies that resemble strong customers with companies associated with losses and poor outcomes. InMarketIQ builds qualified audiences and suppressions from Customer DNA.
Sales receives accounts without identified buyers.
An account signal still leaves the rep searching for a person. InMarketIQ delivers the qualified company, identified researchers, contact details, research topics, CRM status, and buying-group gaps.
Wins and losses do not shape the next market.
InMarketIQ uses wins, losses, disqualifications, churn, and customer quality to build Customer DNA and update the company market.
From Customer DNA to the people your team should work next.
InMarketIQ starts with wins, losses, strongest customers, weak fits, and CRM outcomes. Customer DNA identifies the attributes that separate strong customers from companies that do not convert.
Those attributes are matched against company intelligence built from 14 million U.S. websites. InMarketIQ then identifies the actual people researching, maps the buying group, and produces the qualified records each revenue team needs.
The outputs each revenue team receives.
Marketing, sales, and account teams work from the same qualified company market, identified people, buying-group coverage, and CRM context.
Know exactly where budget belongs.
Build audiences from qualified companies and identified researchers. Suppress poor-fit companies and existing customers where required.
Output: qualified audiences, suppressions, and CRM segments tied to Customer DNA.
Know who deserves attention and why.
Give reps the qualified company, identified researchers, contact details, research topics, and buying-group gaps.
Output: a priority buyer record with the evidence behind its position.
Find new demand inside current customer accounts.
Identify new researchers and roles inside current customers, separate acquisition from expansion audiences, and route the account to the correct owner.
Output: expansion candidates, new stakeholder records, and customer suppressions.
New outcomes update the next Customer DNA model.
New wins, losses, disqualifications, churn, and customer-quality changes can be added to the next model. The company market and buyer priorities then reflect the newest approved outcome groups.
Why InMarketIQ is technically different.
Four connected capabilities separate InMarketIQ from contact databases and account-level intent platforms.
Customer DNA comes before intent.
Intent cannot fix a poorly defined market. InMarketIQ uses your own outcomes to establish which company attributes indicate fit before research changes priority.
Commercial taxonomy replaces broad industry filtering.
InMarketIQ analyzed 14 million U.S. company websites to classify what businesses sell, how they operate, and whom they serve. This finds niche markets that SIC and NAICS categories miss.
Research is connected to the person.
Account-level intent indicates that research occurred somewhere inside a company. InMarketIQ identifies the person conducting relevant research and connects that identity to company, role, and buying-group context.
The output reaches the systems that execute.
InMarketIQ produces CRM records, priority buyer lists, buying-group context, Meta Custom Audiences, suppressions, sales briefs, and routing instructions through connected integrations.
See how InMarketIQ builds and activates your qualified buyer market.
See Customer DNA, the matched company market, identified researchers, buying-group coverage, and activation outputs in one working session.