Fix the problems that keep good buyers out of your pipeline.
InMarketIQ learns from your wins and losses, finds companies that match your strongest customers, identifies the people researching relevant topics, and sends a workable buyer list to marketing and sales.
Companies match your winning customer attributes. The people inside them are conducting relevant research.
Why do revenue teams miss good buyers?
Most teams start with broad industry codes, then add account-level activity or a massive list of people showing intent. That creates volume without proving the company fits or identifying the buyer your team should reach. InMarketIQ qualifies the market first, then applies daily person-level research.
Six problems that weaken pipeline quality.
Start with the problem your team is trying to fix.
Paid acquisition creates poor-fit meetings
Match campaigns to companies that resemble your best customers, then reach the people researching relevant topics inside them.
Improve buyer quality →Our ICP hides the market we can actually win
SIC, NAICS, and standard industry filters cannot describe many niche markets. InMarketIQ classifies companies by what they sell, how they operate, and whom they serve.
See the modern company taxonomy →Intent signals include too many poor-fit companies
Account activity can show interest without proving the company resembles your best customers. InMarketIQ applies Customer DNA before buyer research affects priority.
Compare people-based and account intent →Intent providers send more people than teams can use
A list of hundreds of thousands of researchers creates another filtering job. InMarketIQ returns the qualified companies, identified people, buying groups, and evidence behind each match.
See sales prioritization →Sales receives accounts instead of actual buyers
Account-level intent leaves sellers guessing who researched. InMarketIQ identifies the person, resolves the company and role, and maps the surrounding buying group.
See people-based intent →Qualified buyer intelligence stops before activation
Push qualified buyers, audiences, suppressions, and sales context into HubSpot, Meta Custom Audiences, GoHighLevel, and the workflows your team already uses.
See integrations →The operating sequence.
Fit is established before research changes priority.
Build Customer DNA
Learn the company and buying-group attributes behind wins, losses, and strong customers.
Match the company
Find similar businesses across the taxonomy built from 14 million U.S. company websites.
Identify researchers
Find the actual people conducting relevant research, with buyer intent signals updated daily.
Map the buying group
Resolve the economic buyers, champions, users, and influencers around the purchase.
Activate the records
Send audiences, CRM records, suppressions, and sales context into the systems your team uses.
What each revenue leader receives.
Each role gets the same qualified market, organized for the outcome it owns.
Build a more dependable growth strategy
CEO perspective →Concentrate marketing on buyers who can convert
CMO perspective →Turn focus into stronger pipeline coverage
CRO perspective →Help sellers work the best opportunities first
Sales perspective →Direct answers.
These are the questions behind most pipeline-quality problems.
Why does our current ICP miss good companies?
Most ICPs rely on broad industry codes and a few firmographic filters. InMarketIQ starts with your customer outcomes and a commercial taxonomy built by analyzing 14 million U.S. company websites.
How is this different from account-level intent?
Account-level intent identifies activity associated with a company. InMarketIQ qualifies the company against Customer DNA, then identifies the actual people conducting relevant research.
How do you prevent another unmanageable signal list?
Company fit comes first. Research only affects priority inside the qualified market, so teams receive a focused buyer list instead of every person showing activity.
Where does the buyer intelligence go?
Available integrations include HubSpot, Meta Custom Audiences, and GoHighLevel. Buyer records can also support sales workflows, suppressions, routing, and audience activation.
Turn your best-customer pattern into a workable buyer market.
Bring your wins, losses, and strongest customers. See the companies and people that match, why they match, and where they can be activated.