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Integrations

INMARKETIQ INTEGRATIONS

Put buyer intelligence into the tools your team uses.

Connect ranked people, buying groups, Customer DNA fit, daily research signals, routing instructions, and suppressions to your CRM, paid media, and sales workflows.

Plan your activationSee Buyer Activation
ACTIVATION ROUTERBUYER READY
SOURCE RECORDVP, Revenue Operations · Priority buyer

Strong Customer DNA fit · daily research active · buying-group role resolved

HS
CRMHubSpot contact + companyPriority, reason, lifecycle, routing
AVAILABLE
M
PAID MEDIAMeta Custom AudienceProspect audience + customer suppression
AVAILABLE
GHL
SALES WORKFLOWGoHighLevelContact, tags, opportunity, follow-up
AVAILABLE

WHAT GETS CONNECTED

The buyer record stays intact after it leaves InMarketIQ.

An integration should carry the reason for action, not only a name and email.

InMarketIQ connects the person to the company, professional role, buying group, Customer DNA match, current research, CRM relationship, and activation instruction. The destination receives the fields required for its job.

Persistent person identity
Company and domain
Title and buying role
Customer DNA fit
Research context
Priority and next action

AVAILABLE INTEGRATIONS

Connect buyer intelligence to execution.

Each integration serves a defined operational purpose. Exact objects, fields, routing rules, and update behavior are agreed during implementation.

HS

HubSpot

Available

Move prioritized people and companies into CRM records, lists, lifecycle management, and sales workflows.

  • Create or update contacts and companies
  • Populate priority and reason fields
  • Build lists and workflow enrollment
  • Apply customer and poor-fit suppressions
M

Meta Custom Audiences

Available

Use eligible person identifiers to create prospect and exclusion audiences for paid media.

  • Build person-based prospect audiences
  • Activate complete buying groups
  • Suppress customers and excluded records
  • Match rates remain platform-dependent
GHL

GoHighLevel

Available

Send people, company context, tags, and opportunity information into sales and nurture workflows.

  • Create or update contact records
  • Apply buyer and account tags
  • Route opportunities and follow-up
  • Preserve Customer DNA and research context

Availability can depend on the customer’s subscription, destination permissions, approved use case, and required identifiers.

COMING SOON

Planned activation destinations.

EM

Custom email activation

Coming soon

Manage email activation directly from InMarketIQ while preserving buyer priority, message context, and suppression controls.

  • Audience and sequence selection
  • Buying-role message context
  • Reply and outcome capture
  • Customer and compliance suppressions
IN

LinkedIn activation

Coming soon

Build professional audiences from identified buyers and buying groups when direct LinkedIn activation becomes available.

  • Professional audience creation
  • Buying-group audience logic
  • Customer and account exclusions
  • Platform-dependent audience matching

HOW CONNECTIONS WORK

Four controls govern every activation.

The destination changes. The activation logic remains consistent.

01 · SELECT

Define the records

Choose people and companies by fit, research, buying role, account status, and exclusion rules.

02 · MAP

Match the fields

Map InMarketIQ buyer fields to the objects and properties used by the destination.

03 · ROUTE

Apply the action

Create audiences, update CRM records, enroll workflows, route sales tasks, or suppress records.

04 · RETURN

Capture outcomes

Bring wins, losses, stage changes, and customer quality back into Customer DNA.

OPERATING CONTROLS

Keep activation precise and governed.

Routing is only useful when teams can control eligibility, destinations, exclusions, and update behavior.

Buyer Activation →Buyer Graph →Identity Graph →Data Schema →
Eligibility rulesRequire the fit, research, role, or account conditions that make a record appropriate for activation.
Suppression rulesExclude customers, open opportunities, poor-fit companies, competitors, or any customer-defined population.
Field mappingControl which InMarketIQ attributes are written to each destination object or audience.
Refresh behaviorUse daily buyer intent updates without conflating them with the monthly core identity refresh.

INTEGRATION QUESTIONS

What teams need to know before connecting a system.

Does every destination receive the same fields?

No. Field mapping depends on the job of the destination. A CRM may receive person, company, lifecycle, priority, and routing fields. A paid-media destination receives the eligible identifiers and audience membership needed for matching.

Can an integration activate a complete buying group?

Yes. InMarketIQ can route multiple identified people at the same company while preserving each person’s role and individual research context.

How are customers and open opportunities handled?

They can be routed into different workflows or suppressed entirely. Customer and CRM context determines whether the correct action is acquisition, acceleration, expansion, protection, nurture, or suppression.

How often can activation data change?

Buyer intent signals update daily. Core identity profiles follow their own monthly refresh cadence. Destination updates can be configured around the workflow and integration requirements.

PLAN THE CONNECTION

Define the records, destinations, and controls your revenue team needs.

Plan your activation