For CEOs
Know which market deserves the next dollar and the next sales hire.
InMarketIQ builds Customer DNA from wins, losses, and strong customers. It finds similar companies across 14 million U.S. company websites, identifies the people researching inside them, and gives marketing and sales one qualified market to pursue.
Growth priority 01Core enterprise market
The company matches Customer DNA and contains identified people conducting relevant research.
Invest
Growth priority 02Adjacent market
The company fits, but research and buying-group coverage are still developing.
Build coverage
Lower priorityBroad market segment
The segment resembles losses or weak fits and should receive less acquisition effort.
Hold
The leadership problem
Growth becomes expensive when resource allocation is based on broad markets.
Your wins, losses, and strongest customers reveal which company and buying-group attributes create valuable revenue. InMarketIQ matches those attributes across its commercial taxonomy and shows where acquisition budget and sales capacity have the strongest support.
What does InMarketIQ give a CEO?
Leadership receives a qualified market of companies, identified buyers, buying groups, exclusions, and the evidence behind each ranking. Customer DNA establishes fit. Daily person-level research shows who is active inside that market.
What changes
Make resource allocation easier to see and defend.
01
Choose where to compete
See which segments and companies match the attributes behind your strongest customers.
02
Concentrate resources
Direct acquisition budget and sales capacity toward Customer DNA matches with identified research.
03
Align the revenue team
Give marketing and sales the same companies, identified people, buying groups, exclusions, and reasons.
04
Build repeatability
Use new wins, losses, pipeline, and customer quality to update future matching and ranking.
The executive view
Turn customer outcomes into a qualified growth market.
InMarketIQ shows where the company wins, where acquisition effort is being diluted, which buyers are active, and where marketing and sales should concentrate.
01
See where you win
Understand the company, role, buying-group, and outcome attributes connected to strong revenue and customer quality.
02
Choose the growth bets
Identify the segments, companies, people, and buying groups that deserve greater investment.
03
Align the resources
Give marketing and sales the same qualified market and the outputs each team needs.
04
Build repeatability
Use new wins, losses, pipeline, and customer results to improve the next Customer DNA model.
Business value
What changes for executive leadership
Clearer growth priorities
Leadership can see the Customer DNA attributes, company match, active researchers, and CRM context behind each priority.
Better company alignment
Marketing and sales pursue the same market through coordinated motions.
Compounding market knowledge
Every result improves future company matching, buyer ranking, and suppression.
Common questions
Direct answers for executive leadership.
What does leadership receive?
Leadership receives ranked companies, identified buyers, buying groups, exclusions, and the customer evidence behind each ranking.
How does InMarketIQ create the first market view?
The first market build uses wins, losses, strong customers, CRM history, company requirements, and buying roles. It is matched across the 14-million-website taxonomy and prioritized with daily person-level research.
Can it support existing customers?
Yes. The same Buyer Graph can support acquisition, open opportunities, customer expansion, and revenue protection.
Build growth around a market your company can define and work.
See which companies match your strongest customers, who is researching inside them, and where marketing and sales should concentrate.