THE B2B INTELLIGENCE PLATFORM
Find and win more of the customers you want most.
InMarketIQ learns from every customer you win and opportunity you lose to uncover your unique Customer DNA. It combines that intelligence with company, person, and buyer-research signals across your market to show which accounts to prioritize, who matters inside them, and what to do next. Every outcome sharpens your Customer DNA, creating a customer-acquisition advantage that compounds over time.
InMarketIQ learns the patterns behind strong customer outcomes and applies them across each market you sell into.
New outcomes and buyer signals keep priorities current.
The result is a shared buyer market that tells marketing where to focus and sales who to work first.
Turn scattered buyer evidence into
one clear market decision.
Your CRM, campaigns, website, research activity, and sales conversations each hold part of the answer. InMarketIQ connects those signals with customer outcomes so your team can decide who belongs in the market, who deserves attention, and what should happen next.
One ranked market. Clear decisions for marketing and sales.
Define the winnable market
Build the right market for each offering, segment, region, and revenue motion.
Explore market building →Find people and buying groups
Identify the relevant people and roles inside the accounts your company can win.
See how buyers are found →Prioritize the right buyers
Combine customer fit, people, activity, CRM context, and pipeline history.
See sales prioritization →Activate the decision
Turn priority buyers into audiences, CRM workflows, sales briefs, and suppressions.
Explore buyer activation →Marketing and sales work from the same definition of a valuable buyer, with the output each team needs to act.
Most of your market
was never going to buy.
Every broad B2B market contains companies that fit on paper and still have little chance of becoming a strong customer. InMarketIQ learns from your outcomes, finds the people and accounts that resemble your best customers, and shows where buyer movement deserves action.
See how InMarketIQ finds the right buyers →From your entire market to the next right action.
InMarketIQ builds the right market for each offering, identifies the actual people moving inside it, maps the buying group, and applies customer and CRM context to direct what should happen next.
Build the right market.
Customer outcomes, market context, and your team’s requirements define the companies and people worth pursuing for each offering.
Map the people involved.
InMarketIQ identifies the relevant people, classifies their buying-group roles, and connects their activity with account and CRM context.
Prioritize and activate.
Marketing and sales receive ranked buyers, campaign audiences, CRM segments, suppressions, sales briefs, and recommended next actions.
Marketing and sales act from
the same qualified market.
The definition of a valuable buyer stays consistent across the revenue team. Each function receives the output it needs without rebuilding the market from a different list or score.
Focus acquisition
Build narrower audiences, suppress weak-fit patterns, and align messages with why each buyer matters.
Work the right accounts
See who deserves attention, who belongs in the buying group, why the account ranks, and what to do next.
Operationalize the market
Carry buyer priorities into CRM fields, routing, segments, workflows, and reporting.
Keep what your company learns
from every win and loss.
New customer outcomes, buyer research, conversations, and campaign results sharpen the market. Priorities can change without forcing your team to rebuild its definition of a valuable buyer each quarter.
What revenue leaders should know about InMarketIQ.
InMarketIQ gives established B2B companies one clear way to decide which markets, accounts, and people deserve revenue attention.
Why companies choose InMarketIQ →What is InMarketIQ?
How is InMarketIQ different from intent data or website visitor identification?
Does InMarketIQ identify actual people?
How does InMarketIQ build our market?
What happens after InMarketIQ finds a priority buyer?
Which companies get the most value from InMarketIQ?
What better market intelligence change
Stop guessing who deserves attention.
See the people and accounts your company is most likely to win.
One buyer market for marketing, sales, and revenue leadership.