For CROs
Build pipeline in the markets your company is built to win.
InMarketIQ builds Customer DNA from wins, losses, and customer quality. It matches that pattern across 14 million company websites, identifies the people conducting relevant research, and gives marketing and sales one ranked market for demand, coverage, and pipeline review.
Priority account clusterComplete buying group
The company matches Customer DNA and the required buying-group roles are identified.
Advance
Coverage gapStrong fit, missing key roles
The company fits, but economic-buyer or champion coverage is missing.
Build coverage
Lower priorityResearch without Customer DNA fit
People are researching, but the company resembles losses or weak fits.
Deprioritize
The revenue problem
Pipeline targets get harder when teams are working from different markets.
Marketing can generate demand in one market while sales covers another. InMarketIQ gives both teams the same Customer DNA matches, identified buyers, buying groups, exclusions, and ranking logic.
How does InMarketIQ help a CRO improve revenue execution?
Start with Customer DNA. Match it across the 14-million-website taxonomy. Apply daily person-level research, buying-group coverage, and CRM status. Marketing receives audiences and suppressions. Sales receives identified buyers, buying groups, routing fields, and reasons each record ranks.
What changes
Give the revenue organization a market it can operate against.
01
Raise pipeline quality
Concentrate creation efforts on companies and buying groups that resemble customers your business wins and serves well.
02
Set smarter coverage
Give territories and teams a ranked market based on Customer DNA fit, identified research, buying-group coverage, and CRM status.
03
Coordinate the revenue motion
Use the same Buyer Graph across acquisition, open pipeline, customer expansion, and revenue protection.
04
Make outcomes useful
Use wins, losses, stalled deals, and customer quality to update next-quarter matching, ranking, and suppression.
The revenue operating rhythm
Run one qualified market across planning, coverage, and pipeline review.
The Buyer Graph gives the CRO one ranked view of qualified companies, identified buyers, buying groups, exclusions, and CRM context.
01
Set the growth market
Define the market from the attributes behind strong customers, wins, losses, and weak fits.
02
Allocate capacity
Aim marketing budget, territories, and rep attention at the same qualified companies and people.
03
Inspect the pipeline
See whether seller coverage, buying-group depth, and pipeline progress match the plan.
04
Improve the next cycle
Use wins, losses, stalled deals, and customer quality to update the next Customer DNA model.
Business value
What changes for revenue leadership
A stronger pipeline plan
Demand creation begins inside companies that match Customer DNA and contain identified researchers.
Coordinated capacity
Marketing budget and sales coverage move toward the same companies and buying groups.
A visible learning loop
Leadership can see how wins, losses, stalled pipeline, and customer quality change future matching and ranking.
Common questions
Direct answers for revenue leadership.
How are revenue priorities ranked?
InMarketIQ combines Customer DNA fit, company attributes, daily person-level research, buying-group coverage, and CRM status. Every priority includes the evidence behind the ranking.
Can it support new business and existing customers?
Yes. The same Buyer Graph can guide acquisition, open opportunities, customer expansion, and revenue protection.
How does the market improve over time?
Wins, losses, stalled opportunities, and customer quality update the Customer DNA used for future company matching and buyer ranking.
Give the revenue team one qualified market to run.
See which companies fit, who is researching, where buying-group coverage is missing, and what marketing and sales should receive.