A defined record for every buyer relationship.
InMarketIQ connects company profiles, resolved people, professional roles, research events, customer outcomes, buying-group relationships, and activation instructions. The public schema shows how those record types connect without presenting them as physical database tables.
A logical model for how InMarketIQ uses the information.
These are public-facing record groups, not a claim about the number or names of physical database tables. They explain how company, person, research, customer, buying-group, and activation information remains connected across the platform.
Company
Business identity, domains, website-derived classification, firmographics, locations, and connected relationships.
Person
Persistent individual identity, names, professional profile, location, history, and contact points.
Professional Role
The relationship between a person and company, including original title, normalized role, department, seniority, and dates.
Research Event
The resolved person, research subject, event timing, professional relationship, and connected market context.
Customer Outcome
Account, contact, opportunity, stage, outcome, value, reason, and customer-quality evidence supplied by the business.
Buying Group
The people connected to a potential purchase and the role each may play in the buying process.
Activation Instruction
The priority, supporting reason, selected people, action, destination, and suppression state used by the workflow.
Readable to executives. Specific enough for technical evaluation.
Persistent identifiers preserve context across the system.
The schema distinguishes fact, transformation, and output.
Observed
Values and events received or observed directly, including names, titles, domains, timestamps, and research subjects.
Normalized
Standardized values used consistently across records, including companies, titles, departments, and domains.
Derived
Attributes produced through classification and connected context, including business categories and buying roles.
Output
Instructions created for execution, including priority, reason, destination, routing, and suppression status.
Review the schema behind your buyer market.
See how your company, person, research, and CRM records would connect inside the InMarketIQ operating model.