How InMarketIQ works

Your best customers show us who to find next.

Learn from your wins and losses. Find companies that share your Customer DNA. Reach the people showing relevant buying signals.

14M+company websites analyzed to understand what businesses do
BUILT FROM YOUR RESULTSYour Customer DNAYour wins. Your losses. Your advantage.
A BIGGER PICTUREMore companies
like your best.
MATCHES YOUR DNANorthstar FulfillmentMulti-site warehousing · Complex fulfillment
A PERSON WORTH ENGAGING
SR
Sarah R.VP Operations · Northstar Fulfillment
RELEVANT BUYING SIGNALResearching warehouse automation
Every result
sharpens the next match.
Illustrative company and buyer. Fit comes first. Signals guide the next step.
01 Understand the market

See the companies industry labels leave out.

We analyzed over 14 million company websites to understand what businesses actually do, revealing specialties that broad industries and SIC codes can miss.

A more precise view of where your next customers could be.
Explore company intelligence
UNDERSTAND THE BUSINESS BEHIND THE LABEL
Company website
NORTHSTAR FULFILLMENTFulfillment.
Across every facility.

Multi-site warehousing. Complex order fulfillment.

Beyond the broad industry labelTransportation & logistics
Last-mile delivery
Freight brokerage
Multi-site warehousing
Cold-chain transport
Illustrative journey: finding customers for a warehouse automation provider.
02 Learn your Customer DNA

Your results reveal who belongs in your pipeline.

Your wins and losses teach our AI your Customer DNA: the patterns behind a strong fit. We use it to find similar companies.

More companies that resemble the customers you want to win again.
Explore Customer DNA
Your experience shapes the match
Customer AWon
Opportunity BLost
Customer CRetained
YOUR UNIQUE PATTERNCustomer DNARefined with each new result.
Northstar FulfillmentMatches your DNA
Summit WarehousingMatches your DNA
Illustrative companies and outcomes. Your matches reflect your business.
03 Find the people showing interest

Know when the right people deserve attention.

InMarketIQ identifies people inside your matching companies and monitors relevant buying signals. When someone shows interest in what you sell, your team has a reason to engage.

A company that fits. A person showing interest. A better starting point.
Northstar FulfillmentCompany matches your Customer DNA
JL
James L.Finance
SR
Sarah R.VP Operations
MT
Maria T.People team
Sarah shows a relevant signal
Researching warehouse automation.

The person, the research, and the company fit come together.

Illustrative people and research activity.
04 Put the opportunity in your team's hands

Give your next conversation a better starting point.

When relevant signals appear, the person and company are delivered to your team, with context to help sales or marketing take the next step.

Your team can spend its next hour on a more relevant opportunity.
See it in a demo
YOUR NEXT OPPORTUNITY
SR

Sarah R.

VP Operations · Northstar Fulfillment

Why this company

Multi-site fulfillment operations resembling the customers you win.

Why now

Relevant research into warehouse automation.

Start a conversation about warehouse operations.
SalesMarketingYour CRM
Illustrative opportunity brief. Delivery is configured for your team.
05 · Keep building on what works

Every result helps you find your next best customer.

Wins, losses, and retained customers feed back into your Customer DNA. Every outcome you share helps refine what comes next.

YOUR RESULTSWhat happened after you reached out.

Wins. Losses. Customers who stay.

YOUR CUSTOMER DNAA sharper understanding of who fits.

Built from your experience.

YOUR NEXT OPPORTUNITIESMatches informed by what you learned.

Put to work for your team.

New outcomes return to the same learning loop.

Your customer acquisition knowledge keeps growing with your business.

Getting started

Start with your business. Build from there.

01

Share what success looks like.

Walk through what you sell and examples of customers you have won, lost, and retained.

02

Build your Customer DNA.

Turn those outcomes into a clearer picture of the companies your team should pursue.

03

Put the opportunities to work.

Set up delivery to your team and keep sharing results to refine the next round.

A few useful answers

Before your first conversation.

How does InMarketIQ decide which companies fit?

InMarketIQ uses what companies actually do, together with the wins, losses, and customer outcomes you share, to learn your Customer DNA. It then finds companies with similar characteristics and refines those matches as new results come in.

What happens when someone shows a buying signal?

InMarketIQ identifies the person within a company that matches your Customer DNA. When relevant buying signals appear, that person is delivered to your sales or marketing team with context to help them engage. A signal indicates interest; it does not guarantee a purchase.

What does our team need to provide?

Start with what you sell, examples of customers you have won, opportunities you have lost, and the outcomes available to you. During the demo, we can discuss the information and delivery setup that make sense for your business.

How does the technology keep learning?

The outcomes you share, including wins, losses, and retained customers, feed back into the Customer DNA model. Those results help refine which companies and people InMarketIQ surfaces next.

See who your team could work next.

Let's walk through your business and show how InMarketIQ could help you find more customers worth pursuing.

See it in a demo