Marketing and Sales Alignment
Give marketing and sales one qualified buyer market.
InMarketIQ builds Customer DNA from wins and losses, matches it across 14 million company websites, identifies the people conducting relevant research, and resolves the buying group. Marketing activates the audience. Sales works the same companies and people.
The alignment problem
Alignment fails when marketing and sales work from different buyer lists.
Marketing often receives a large audience while sales receives an account list. Neither shows whether the company resembles your best customers or identifies the people conducting the research. InMarketIQ gives both teams the same qualified companies, people, buying groups, and exclusions.
How does InMarketIQ align marketing and sales?
Start with Customer DNA. Match it across the 14-million-website company taxonomy. Apply daily person-level research. Marketing receives audiences and suppressions. Sales receives CRM records, identified buyers, buying-group context, and reasons each buyer ranks.
What changes
Use the same qualified market in both motions.
01
Share the definition
Agree on the Customer DNA matches, identified people, buying groups, and exclusions that belong.
02
Share the priority
Rank buyers once so paid media and sales coverage concentrate on the same qualified market.
03
Share the reason
Give both teams the company-fit attributes, research topic, role, buying-group context, and CRM status behind each ranking.
04
Share the outcome
Return pipeline and customer results to Customer DNA so future matching and ranking use the same evidence.
How the system works
One market. Two coordinated execution paths.
The Buyer Graph connects Customer DNA, company intelligence, person identity, daily research, buying groups, CRM history, and activation.
01
Learn
Build Customer DNA from wins, losses, strong customers, weak fits, and CRM outcomes.
02
Rank
Match Customer DNA across the company taxonomy and rank the identified buyers inside it.
03
Execute
Push audiences and suppressions to marketing. Push CRM records, briefs, routing fields, and buying groups to sales.
04
Improve
Use results from both teams to update future matching, ranking, and suppression.
Business value
What changes across the revenue team
Marketing
Receives qualified audiences and suppressions for Meta Custom Audiences and connected campaign workflows.
Sales
Receives identified buyers, ranked companies, buying groups, CRM context, and reasons each record ranks.
Leadership
Can see whether acquisition budget and sales capacity are aimed at the same qualified market.
Common questions
Direct answers about revenue alignment.
Do marketing and sales receive the same output?
They receive the same qualified market in different formats. Marketing receives audiences and suppressions. Sales receives companies, identified people, buying groups, CRM context, and routing fields.
How does InMarketIQ fit our current systems?
Available integrations include HubSpot, Meta Custom Audiences, and GoHighLevel. Custom email activation and LinkedIn are marked coming soon.
How does alignment improve over time?
Campaign response, pipeline progress, wins, losses, and customer quality update the shared Customer DNA used for future matching and ranking.
Put one qualified buyer market behind marketing and sales.
Give marketing the audience and sales the identified people, buying-group context, and CRM records from the same market.