Marketing and Sales Alignment
One qualified buyer market. Two teams working in sync.
InMarketIQ gives marketing and sales the same qualified companies, identified buyers, buying groups, and exclusions. Marketing activates the audience. Sales works the same priority list.
ONE QUALIFIED BUYER MARKET
Customer outcomes→Customer DNA→Priority buyers
MARKETINGQualified audiences
Activate priority buyers. Suppress poor fit.
SALESNamed buyer context
Work the same companies, people, and reasons.
Shared pipeline and customer outcomes improve the next market update.
One qualified marketUse the same Customer DNA matches, identified researchers, buying groups, and exclusions.
Coordinated executionSend marketing audiences and sales records from the same priority buyer list.
Shared outcomesReturn wins, losses, pipeline, and customer quality to the next Customer DNA update.
The alignment problem
Alignment fails when marketing and sales work from different buyer lists.
Marketing often receives a large audience while sales receives an account list. Neither shows whether the company resembles your best customers or identifies the people conducting the research. InMarketIQ gives both teams the same qualified companies, people, buying groups, and exclusions.
How does InMarketIQ align marketing and sales?
Start with Customer DNA. Match it across the 14-million-website company taxonomy. Apply daily person-level research. Marketing receives audiences and suppressions. Sales receives CRM records, identified buyers, buying-group context, and reasons each buyer matters.
What changes
Use the same qualified market in both motions.
01
Share the definition
Agree on the Customer DNA matches, identified people, buying groups, and exclusions that belong.
02
Share the priority
Prioritize buyers once so paid media and sales coverage concentrate on the same qualified market.
03
Share the reason
Give both teams the company-fit attributes, research topic, role, buying-group context, and CRM status behind each priority.
04
Share the outcome
Return pipeline and customer results to Customer DNA so future matching and prioritization use the same evidence.
How the system works
One market. Two coordinated execution paths.
The Buyer Graph connects Customer DNA, company intelligence, person identity, daily research, buying groups, CRM history, and activation.
01
Learn
Build Customer DNA from wins, losses, strong customers, weak fits, and CRM outcomes.
02
Prioritize
Match Customer DNA across the company taxonomy and prioritize the identified buyers inside it.
03
Execute
Push audiences and suppressions to marketing. Push CRM records, briefs, routing fields, and buying groups to sales.
04
Improve
Use results from both teams to update future matching, prioritization, and suppression.
Business value
What changes across the revenue team
Marketing
Receives qualified audiences and suppressions for Meta Custom Audiences and connected campaign workflows.Sales
Receives identified buyers, priority companies, buying groups, CRM context, and reasons each record matters.Leadership
Can see whether acquisition budget and sales capacity are aimed at the same qualified market.
Common questions