For Sales Leaders
Give every rep a clear answer to who they should work next.
InMarketIQ builds Customer DNA from your wins, losses, and strongest customers. It matches those attributes across 14 million U.S. company websites, identifies the people researching relevant topics, and gives each rep a ranked buyer list with the evidence behind every priority.
Work firstQualified company, active buying group
Company matches Customer DNA. Multiple relevant roles are researching.
Open buyer record
Build coverageQualified company, missing champion
Company matches Customer DNA. A champion has not been identified.
Find the missing role
Skip for nowResearch without company fit
People are researching, but the company does not match the winning customer pattern.
Deprioritize
The sales problem
A long contact list does not tell a rep who is worth calling.
Sales teams already have accounts, contacts, alerts, and tasks. The missing piece is qualification. InMarketIQ establishes company fit first, identifies the people conducting relevant research, shows buying-group coverage, and returns the ranked buyers to the systems sellers already use.
How does InMarketIQ help sales leaders prioritize buyers?
InMarketIQ builds Customer DNA from wins, losses, disqualifications, and customer quality. It finds matching companies across its commercial taxonomy, identifies the people researching relevant topics, and ranks them using buying-group coverage and CRM status. Sales receives the buyer, the company-fit evidence, the research topic, and the missing roles.
What changes
Give every rep a defensible order of work.
01
Rank the day
Put companies that match Customer DNA and have identified researchers at the top of each rep’s list.
02
Map the buying group
Show the known decision-makers, champions, evaluators, users, and roles that still need coverage.
03
Explain the priority
Show which customer attributes match, what the person researched, and why the buyer ranks.
04
Learn from outcomes
Use wins, losses, disqualifications, and customer quality to refine the next Customer DNA model.
The sales operating rhythm
The sales workflow InMarketIQ sends to each rep.
InMarketIQ converts Customer DNA, identified research, buying-group coverage, and CRM status into a ranked sales workflow.
01
Start with priority
Each rep receives a ranked list of identified buyers inside qualified companies.
02
Prepare with context
See the matching company attributes, research topic, contact details, CRM status, and known buying-group members.
03
Work the buying group
Work the identified people and fill the roles still missing from the buying group.
04
Improve the next day
Record meetings, disqualifications, wins, and losses so future Customer DNA reflects actual outcomes.
Business value
What changes for sales leadership
More productive rep time
Sellers begin with identified buyers whose companies match the winning customer pattern.
Stronger opportunity coverage
Teams see the known buying group and the roles that still need coverage.
A better coaching view
Managers can inspect company fit, person-level research, CRM status, and buying-group coverage behind the rank.
Common questions
What a sales leader needs to know before buying.
How does InMarketIQ work with our CRM?
CRM history and outcomes shape Customer DNA and buyer ranking. Qualified companies, identified people, and context can be pushed into HubSpot and connected activation workflows.
What does a rep receive?
Each priority includes the company, matching Customer DNA attributes, identified people, research topics, contact details, CRM status, and buying-group gaps.
How are buying groups created?
InMarketIQ maps identified people to the roles involved in the purchase. It shows known decision-makers, champions, evaluators, and users, plus the roles that have not been identified.
Give every seller a qualified buyer list.
Start with company fit, identify the people researching, and show the buying group each rep needs to work.