Find the companies your current ICP misses.
InMarketIQ builds Customer DNA from your wins, losses, and strongest customers. It matches that pattern across a commercial taxonomy built from 14 million U.S. company websites, then identifies the people conducting relevant research.
The company matches the winning pattern and contains an identified person conducting relevant research.
Keep the company in market coverage while research and buying-group participation develop.
Broad filters match, but customer outcomes say otherwise.
A qualified company is only the first filter.
SIC, NAICS, company size, geography, and titles define a broad universe. They do not explain why one company becomes a strong customer while another becomes a loss. InMarketIQ company intelligence classifies businesses by what they sell, how they operate, and whom they serve.
How do you find the right B2B buyers?
Start with wins, losses, and the customers you would want more of. Build Customer DNA from their shared attributes. Match that pattern across 14 million U.S. company websites. Then identify the people researching relevant topics and map the buying group around them.
Turn your best customers into a market you can pursue.
Learn the customer pattern
Use wins, losses, customer value, and opportunity outcomes to find the combinations that matter.
Understand what companies do
Use the commercial taxonomy built from 14 million company websites to find operating traits and niche categories that broad classifications miss.
Find the relevant people
Identify the people conducting relevant research, then resolve the economic buyers, functional leaders, champions, evaluators, and users around them.
Rank current opportunity
Establish company fit first. Then apply daily buyer research, buying-group coverage, and CRM history to rank who should be worked.
Customer DNA becomes a ranked buyer market.
The InMarketIQ Buyer Graph connects Customer DNA, company intelligence, person identity, daily research, buying groups, CRM history, and activation.
Build Customer DNA
Learn the company and buying-group attributes behind wins, losses, and strong customers.
Match companies
Find similar businesses across the commercial taxonomy built from 14 million websites.
Identify researchers
Find the actual people conducting relevant research, with buyer intent signals updated daily.
Activate
Send ranked buyers, audiences, suppressions, and sales context into the systems your team uses.
What your revenue team receives
A qualified market
Companies selected from Customer DNA and the attributes behind your strongest outcomes.
The relevant people
Identified researchers plus the economic buyers, champions, users, and influencers around the purchase.
Activation-ready records
Ranked buyers, buying-group context, suppressions, audiences, and CRM records ready for activation.
Direct answers about buyer selection.
Is this the same as building a target account list?
A target account list applies fixed company and title filters. InMarketIQ starts with customer outcomes, matches the winning pattern across its company taxonomy, and identifies the people researching inside the companies that fit.
How does Customer DNA work?
Customer DNA identifies the company, role, buying-group, and outcome attributes shared by strong customers and separates them from losses and weak fits. See how Customer DNA works.
Can InMarketIQ uncover buyers outside our current list?
Yes. The commercial taxonomy built from 14 million U.S. company websites can find niche businesses and operating models that standard industry codes and database filters miss.
Find the companies your current ICP misses.
See the companies that match your winning pattern, the people researching inside them, and the records your team can activate.