About InMarketIQ
Built to turn customer outcomes into qualified buyers.
InMarketIQ is a B2B Intelligence Platform. It builds Customer DNA from wins, losses, and customer quality, matches those attributes across 14 million U.S. company websites, identifies the people conducting relevant research, maps the buying group, and activates the qualified buyers.
Why we built it
Customer outcomes should define who revenue teams pursue.
Wins, losses, disqualifications, churn, and customer quality reveal the company attributes associated with strong and weak outcomes. Most revenue teams do not convert that evidence into a reusable company market.
Strong customers reveal the attributes worth matching.
Strong customers and closed-won deals show which products, services, markets, business models, use cases, roles, and buying conditions are associated with good outcomes.
Losses reveal the attributes worth excluding.
Losses, disqualifications, churn, and poor-fit customers expose patterns that should lower company rank or remove a company from acquisition.
Traditional market filters cannot preserve that outcome evidence.
SIC, NAICS, employee count, and revenue bands cannot describe many niche markets. Contact lists and account-level intent start after company fit has already been assumed.
InMarketIQ converts the evidence into Customer DNA.
Customer DNA becomes matching rules across the commercial taxonomy built from 14 million U.S. company websites. Qualified companies then receive person-level research and buying-group context.
The operating question
Which companies fit, who is researching, and where should each record go?
InMarketIQ answers those questions in sequence. Customer DNA defines fit. Company intelligence finds matching businesses. Daily people-based research identifies the active person. Identity resolution connects company, role, and buying group. Activation sends the result to marketing and sales.
Customer outcomes
Wins, losses, churn, disqualifications, and customer quality define the evidence used by the model.
Customer DNA
Customer DNA is matched across a commercial taxonomy built from 14 million U.S. company websites.
Identified buyers
Identified researchers are connected to company, title, role, seniority, and contact attributes.
Known roles and gaps
Decision-makers, champions, evaluators, users, and missing roles are organized around each qualified company.
InMarketIQ
Marketing and sales receive CRM records, ranked buyer lists, audiences, suppressions, routing fields, and sales context.
Built for revenue operations
The outputs leadership, marketing, sales, and revenue operations can inspect.
Which companies match our strongest customers?
See the normalized company attributes behind each Customer DNA match.
Which identified buyers should sales work first?
Rank identified researchers using Customer DNA fit, buying-group coverage, CRM status, and exclusions.
Which buying-group roles are known or missing?
Show known decision-makers, evaluators, champions, users, and role gaps.
Which system should receive the record?
Send the buyer to CRM, Meta Custom Audiences, GoHighLevel, routing workflows, or suppression lists through connected integrations.
The foundation
Built by the team behind Visitor InSites.
The team behind Visitor InSites built person-level website identification and people-based research technology. InMarketIQ extends that foundation with Customer DNA, commercial company intelligence, buying-group mapping, and activation.
InMarketIQ brings those capabilities together as a B2B Intelligence Platform built around customer outcomes, company matching, person identity, daily research signals, buying groups, and activation.
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InMarketIQ401 E Jackson St #2340Tampa, FL 33602
See the platform in your market
See how your customer outcomes define a qualified company and buyer market.
Bring your offerings, wins, losses, and strongest customers. We will show how InMarketIQ builds Customer DNA, matches companies, identifies researchers, and prepares the activation output.