INMARKETIQ PLATFORM
Turn your best customers into your next best market.
InMarketIQ compares your wins, losses, and strongest customers with company intelligence built from 14 million U.S. websites. It finds companies that match your winning pattern, then identifies the people researching relevant topics.
Fleet operations software for distributed service teams
FROM CUSTOMER TRUTH TO MARKET ACTION
How InMarketIQ builds a market your team can use.
Start with customer outcomes. Compare their company attributes across InMarketIQ’s 14-million-website taxonomy. Apply your requirements and exclusions. Then identify the people researching relevant topics inside the companies that fit.
What your strongest customers have in common.
InMarketIQ finds the combinations that separate valuable customers from the broader market, then applies those patterns to companies and people.
People and companies ranked for action.
- 01 Companies that resemble strong customers
- 02 Buying groups mapped to the purchase
- 03 People conducting relevant research
- 04 Clear reasons each company and person ranks
MARKET DEFINITION
Give your revenue team a defined market it can work.
A traditional ICP is usually a broad description. InMarketIQ defines the market from your customer outcomes, then returns ranked companies, buying-group members, and exclusions your team can use.
A broad starting point
- Industry
- Employee range
- Revenue range
- A few senior titles
- Static assumptions
A market built for action
- Patterns from valuable customers
- Company combinations that matter
- Complete buying-group roles
- Daily person-level research signals
- Ranked people and companies
HOW IT WORKS
Customer outcomes keep sharpening the market.
Start with what your strongest customers and losses already teach you. InMarketIQ understands the companies, maps the people, applies your requirements, and ranks the market. New outcomes add more evidence for what deserves priority next.
Start with customer truth
Use your strongest customers, weak fits, won opportunities and losses to identify what the market definition must explain.
Understand and refine the company
Start with what the business actually does, then refine industry, size, revenue, geography, business model, and other requirements.
Build the buying group
Find the executives, functional leaders, operators and influencers involved in the purchase.
Apply exclusions
Remove companies and people that resemble poor outcomes, fall outside delivery requirements or waste acquisition effort.
Rank the market
Score each company and person against Customer DNA so teams know who belongs and who should be worked first.
WHAT YOUR TEAM RECEIVES
A market your team can use.
The output is a working market for advertising, CRM, and sales. It includes the companies to pursue, the people involved, the reasons they fit, and the records to suppress.
Target companies that match the characteristics of valuable customers.
Buying-group members with the roles and influence relevant to your sale.
Exclusion groups that help prevent budget and sales effort from going to weak fits.
Priority rankings that show where marketing and sales should focus first.
Reasons behind every match so teams can understand and trust the recommendation.
ONE MARKET FOR THE COMPANY
One market. Clear priorities for every revenue leader.
Where should growth come from?
Who should receive acquisition budget?
Which market deserves revenue coverage?
Who should representatives work first?
COMMON QUESTIONS
Direct answers about the AI ICP Builder.
Is this a list-building tool?
No. It creates a ranked market of companies and people based on your customer outcomes, company requirements, buying roles, and exclusions.
How is the market defined?
Your wins, losses, strong customers, company requirements, buying roles, and exclusions define the model. InMarketIQ applies those rules across its company taxonomy and ranks the matches.
Why include people instead of stopping at accounts?
A company match does not tell marketing or sales whom to reach. InMarketIQ identifies the researching people and the surrounding buying group so the records can be activated across advertising, CRM, and sales workflows.
Can the ICP improve over time?
Yes. New wins and losses update the Customer DNA used for future matching and ranking.
BUILD FROM YOUR REAL CUSTOMERS
Find the companies your current ICP misses.
Bring your wins and losses. See the companies and people that match the pattern behind your strongest customers.
Book an InMarketIQ working session