Know what a company actually does.
InMarketIQ analyzed 14 million U.S. company websites to understand what each business sells, how it operates, and who it serves. We turned that analysis into a modern commercial taxonomy that defines the true ICP with more precision than broad SIC and NAICS categories.
Industrial Equipment
- SIC and NAICS codes
- Employee range
- Revenue range
- Headquarters
What the business does
- Products and services
- Business model and specialization
- Markets and customers served
- Operational and commercial context
The normalized understanding of a business built from its domain, website, commercial taxonomy, firmographic attributes, and relationships. It answers what the company does, how it should be categorized, and whether it belongs in a specific market.
The taxonomy connects companies to the people inside them.
Each classified company can be linked to persistent person identities, professional roles, contact channels, and daily buyer research. That connection turns a precise company market into buyers marketing and sales can reach.
U.S. company websites analyzed and classified by what each business sells, how it operates, and who it serves.
Person identities with persistent identifiers used to connect records across professional, contact, and behavioral sources.
U.S. professional contact records available for company, role, and buying-group matching.
Coverage universes overlap. InMarketIQ resolves, normalizes, and links records before activation, so these figures are not added together as a unique-person total. Coverage snapshot reflects Q2 and August 2026 source releases.
A broad industry code cannot explain the business.
Two companies can share the same SIC or NAICS code while selling different products, serving different customers, and operating under different business models. Treating them as interchangeable expands the market with weak-fit accounts.
Administrative categories
SIC and NAICS provide a useful starting point. They were designed to classify industries, not to determine whether a company resembles a specific customer.
Generic descriptions
Short profile descriptions often repeat broad language and fail to capture specialized offerings, customer types, or operating context.
Downstream distortion
An incorrectly defined company changes audience size, fit scores, account priorities, buying-group selection, and sales coverage.
A richer business profile for every connected workflow.
Should this company be in the market at all?
Company intelligence determines the quality of everything that follows. It creates a defensible market boundary before buyer activity is used to change priority.
From company domain to usable market intelligence.
Better company understanding improves every downstream result.
Market definition
Exclude companies that match a code but do not match the business reality.
Customer DNA
Compare companies using the characteristics that actually separate strong and weak outcomes.
Buyer priority
Evaluate research and engagement inside the context of a company the business can realistically win.
Activation
Send marketing and sales a narrower set of companies with a clear reason for inclusion.
Start with the right companies.
See how InMarketIQ rebuilds a market around what each company actually does and the customers your business wins.