INMARKETIQ ACTIVATION
Turn ranked buyers into audiences, records, and sales action.
Send the people and buying groups selected by Customer DNA and daily research into CRM records, paid-media audiences, sales workflows, and suppression lists. Every output keeps the evidence behind its priority.
Strong Customer DNA match
Add the buying group to paid media and suppress current customers.
FROM BUYER GRAPH TO WORKFLOW
Activation preserves the reason every buyer was selected.
InMarketIQ sends ranked people and buying groups into the systems where Marketing and Sales already work.
Each activation record can carry the person, company, buying role, Customer DNA fit, research context, priority, and recommended action. Teams can build audiences, update CRM records, route sales follow-up, and suppress poor-fit buyers without rebuilding the logic downstream.
ACTIVATION OUTPUTS
Turn buyer intelligence into usable records and audiences.
CRM records
Create or update people and companies with fit, research, buying role, priority, and routing context.
Paid-media audiences
Build person-based prospect audiences, buying-group audiences, and customer or poor-fit exclusions.
Sales workflows
Route priority buyers, context, and recommended next actions into the team responsible for follow-up.
Suppressions
Keep customers, open opportunities, competitors, poor-fit companies, and excluded records out of acquisition workflows.
THE ACTIVATION WORKFLOW
From selected buyer to measurable outcome.
Select
Choose buyers by Customer DNA fit, research activity, buying role, account status, or suppression rule.
Route
Assign the audience or record to the correct CRM, paid-media destination, or sales workflow.
Write
Send the buyer identity, company, reason, priority, and required action into the destination system.
Learn
Return outcomes to Customer DNA so wins, losses, and customer quality improve the next activation.
WHAT LEAVES THE PLATFORM
A usable activation record, not another anonymous account score.
InMarketIQ keeps the person attached to the company, buying role, research evidence, Customer DNA match, and activation instruction. Marketing can build precise audiences. Sales receives context it can use. Operations can control routing and suppression.
ACTIVATION QUESTIONS
What teams need to know before connecting a destination.
What data can InMarketIQ activate?
Activation can include the person, company, professional role, buying-group role, Customer DNA fit, research context, priority, CRM relationship, suppression status, and recommended next action.
Which destinations are supported?
See the Integrations page for available destinations, planned connections, supported records, and operational requirements.
Can we activate a complete buying group?
Yes. Teams can route multiple identified people at the same company with their individual roles and context instead of reducing the account to one anonymous signal.
Can InMarketIQ suppress people or companies?
Yes. Suppression rules can keep customers, open opportunities, poor-fit companies, competitors, or other excluded records out of an audience or workflow.
How do outcomes improve future activation?
Wins, losses, opportunity stages, and customer quality return to Customer DNA. Those outcomes help refine which companies and people should be prioritized or suppressed next.
TURN PRIORITY INTO ACTION
Reach the right buyers and create more opportunities.
Book an activation working session