For Marketing Leaders
Stop asking paid media to fix a bad audience.
InMarketIQ builds Customer DNA from wins, losses, and customer quality. It matches that pattern across 14 million company websites, identifies the people conducting relevant research, and gives marketing qualified audiences, controlled-test groups, and suppressions.
Priority audienceCustomer DNA match
The company matches the winning pattern and contains an identified person conducting relevant research.
Increase
Developing audienceCustomer DNA match, limited research
The company fits, but research and buying-group coverage are still developing.
Nurture
Suppression audienceWeak-outcome pattern
The segment resembles losses or weak fits and should be suppressed or isolated for testing.
Exclude
The marketing problem
Channel optimization starts after the audience has already been chosen.
Ad platforms optimize delivery inside the audience they receive. They cannot tell whether those companies resemble your best customers. InMarketIQ qualifies the company first, identifies the actual researchers inside it, and keeps repeated weak fits out of primary audiences.
How does InMarketIQ help a CMO improve acquisition performance?
Start with Customer DNA. Match it across the commercial taxonomy built from 14 million U.S. company websites. Apply daily person-level research. Marketing receives ranked audiences, suppressions, buying-group context, and the reasons each buyer qualifies.
What changes
Improve who marketing reaches before asking the channel to perform.
01
Choose stronger segments
See which company and buyer patterns are connected to valuable customer outcomes.
02
Build relevant buying groups
Reach the identified researchers plus the economic buyers, champions, users, and influencers around each qualified company.
03
Deprioritize weak fits
Use losses, low-value customers, and repeated disqualification to guide exclusions and controlled testing.
04
Give campaigns a reason
Provide the company-fit attributes, research topic, role, buying-group context, and CRM status behind each segment.
The marketing operating rhythm
Run acquisition from a qualified buyer market.
InMarketIQ turns customer outcomes into qualified audiences, controlled-test groups, suppressions, and sales-ready buyer records.
01
Plan the investment
See which companies match Customer DNA and which identified people are conducting relevant research.
02
Build the audience
Build audiences from qualified companies, identified researchers, and the surrounding buying groups.
03
Coordinate with sales
Give sellers the same priorities, buyer context, and reason behind the campaign.
04
Prove and improve
Return campaign response, pipeline, wins, losses, and customer quality to the next Customer DNA update.
Business value
What changes for marketing leadership
A qualified audience
Budget follows companies that resemble strong customers and identified people conducting relevant research.
Clearer pipeline contribution
Campaign results can be read against the Customer DNA match, audience, and research signals that produced them.
Better sales follow-through
Sales receives the same companies, identified people, buying groups, and reasons used to build the campaign.
Common questions
Direct answers for marketing leadership.
How does this work with campaign optimization?
InMarketIQ improves who enters each campaign. Channel platforms continue optimizing delivery inside that qualified audience.
Can marketing create exclusion audiences?
Yes. Company, role, and buying-group attributes connected to losses, low-value customers, and repeated disqualification can create suppression audiences and controlled-test groups.
What does marketing receive?
Marketing receives ranked segments, people-based audiences, suppressions, buying-group context, research topics, and CRM groups. Available integrations include Meta Custom Audiences, HubSpot, and GoHighLevel.
Give every campaign a qualified buyer market.
See which companies fit, who is researching inside them, which buying groups deserve coverage, and which records should be suppressed.