For Marketing Leaders
Stop asking paid media to fix a bad audience.
InMarketIQ builds Customer DNA from wins, losses, and customer quality. It matches that pattern across 14 million company websites, identifies the people conducting relevant research, and gives marketing qualified audiences, controlled-test groups, and suppressions.
The marketing problem
A cheaper click is not always a better customer.
You can improve creative, bids, and conversion rates while still reaching companies unlikely to become valuable customers. Start one step earlier: choose the market from customer outcomes, then reach identified people showing relevant research.
What changes
Give your next campaign a better chance to produce revenue.
Choose the audience before the channel
Use the characteristics of valuable customers to focus where you invest.
Make relevance personal
Reach identified people whose own research connects to what you sell, inside companies that fit.
Learn where not to spend
Use losses and repeated poor fits to inform exclusions and testing.
Optimize toward customer quality
Bring wins, losses, and retained-customer outcomes back into future audience selection.
A better audience starts before the first impression.
Imagine marketing warehouse automation. A broad logistics audience is only the starting point.
The customer pattern
Strong customers operate multi-site fulfillment networks with the complexity your solution addresses.
The person researching
An identified operations leader at a matching company is researching warehouse automation.
The campaign decision
Prioritize that person for relevant messaging instead of treating every logistics contact as equally valuable.
The payoff: acquisition spend with a clearer reason behind it.
Illustrative example, not a customer result. Research indicates relevance, not a confirmed purchase.
Business value
Make acquisition spend work toward better revenue.
Less effort on weak fits
Focus audience selection on the company characteristics connected to valuable customers.
More meaningful relevance
Connect messaging to the identified person’s research, not just a broad industry label.
Learning beyond the click
Use downstream customer outcomes to improve who enters the next campaign.
Common questions
Direct answers for marketing leadership.
Does this replace campaign optimization?
Is the research tied to a company or a person?
How should we evaluate the impact?
Make the next campaign start smarter.
See how customer outcomes and person-level research can help focus your acquisition investment.