INMARKETIQ PLATFORM

Turn your best customers into your next best market.

InMarketIQ learns from your wins and losses, finds companies that share your Customer DNA, and identifies people in those companies showing relevant buying signals. Your team controls the requirements and exclusions.

Build your market with us See Customer DNA

MARKET UNDERSTANDINGILLUSTRATIVE EXAMPLE

WHAT THIS COMPANY ACTUALLY DOES

Fleet operations software for distributed service teams

Multi-location operations · Complex buying group · High-retention model

LEARNED FROMCustomer outcomes

PRIORITIZED BYDaily buyer research

PRIORITY BUYING GROUPPeople worth prioritizing

✓

VP, OperationsEconomic impact owner

Qualified

Director, FleetOperational champion

Qualified

YOUR TEAM CONTROLS Titles · company traits · segments · exclusions

FROM CUSTOMER TRUTH TO MARKET ACTION

How InMarketIQ builds a market your team can use.

Company intelligence from 14 million websites gives your customer outcomes a bigger market to work with. Customer DNA finds the fit. Relevant buying signals help your team decide who to engage.

Customer outcomesStrong customers, wins, losses, weak fits

Company understandingWhat the business actually does and how it operates

Buying-group rolesThe people who influence and approve the purchase

Daily buyer researchDaily research signals from actual people

→

CUSTOMER DNA

What your strongest customers have in common.

InMarketIQ finds the combinations that separate valuable customers from the broader market, then applies those patterns to companies and people.

FITPEOPLEOUTCOMESRESEARCH

→

PRIORITY MARKET

People and companies ready for activation.

01 Companies that resemble strong customers
02 Buying groups mapped to the purchase
03 People conducting relevant research
04 Fit and research context attached to every record

MARKET DEFINITION

Give your revenue team a defined market it can work.

InMarketIQ uses your customer outcomes to define the companies, people, buying roles, and exclusions your team should work.

TYPICAL ICP

A broad starting point

A broad market of offices, industrial companies, and warehouses.

Industry
Employee range
Revenue range
A few senior titles
Static assumptions

→

INMARKETIQ MARKET

A market built for action

Matching businesses stand out in green within the wider market.

Patterns from valuable customers
Company combinations that matter
Complete buying-group roles
Daily person-level research signals
Qualified people and companies

HOW IT WORKS

Customer outcomes keep sharpening the market.

Every win and loss adds evidence. Your market becomes more informed as InMarketIQ learns which companies fit, who matters, and where your team should focus.

Start with customer truth

Use your strongest customers, weak fits, won opportunities and losses to identify what the market definition must explain.

Understand and refine the company

Start with what the business actually does, then refine industry, size, revenue, geography, business model, and other requirements.

Build the buying group

Find the executives, functional leaders, operators and influencers involved in the purchase.

Apply exclusions

Remove companies and people that resemble poor outcomes, fall outside delivery requirements or waste acquisition effort.

Set the priority

Use Customer DNA and current buyer research to show which companies and people deserve attention first.

WHAT YOUR TEAM RECEIVES

A market your team can use.

The output is a working market for advertising, CRM, and sales. It includes the companies to pursue, the people involved, the reasons they fit, and the records to suppress.

Target companies that match the characteristics of valuable customers.

Buying-group members with the roles and influence relevant to your sale.

Exclusion groups that help prevent budget and sales effort from going to weak fits.

Priority groups that show where marketing and sales should focus first.

Reasons behind every match so teams can understand and trust the recommendation.

ONE MARKET FOR THE COMPANY

One market. Clear priorities for every revenue leader.

CEO

Where should growth come from?

CMO

Who should receive acquisition budget?

CRO

Which market deserves revenue coverage?

VP SALES

Who should representatives work first?

COMMON QUESTIONS

Direct answers about the AI ICP Builder.

What does the AI ICP Builder create?

It creates a qualified market of companies and people based on your customer outcomes, company requirements, buying roles, and exclusions.

How is the market defined?

Your wins, losses, strong customers, company requirements, buying roles, and exclusions define the model. InMarketIQ applies those rules across its company taxonomy and identifies the matches.

Why include people instead of stopping at accounts?

A company match does not tell marketing or sales whom to reach. InMarketIQ identifies the researching people and the surrounding buying group so the records can be activated across advertising, CRM, and sales workflows.

Can the ICP improve over time?

Yes. New wins and losses update the Customer DNA used for future matching and priority.

BUILD FROM YOUR REAL CUSTOMERS

Find the companies your current ICP misses.

Bring your wins and losses. See the companies and people that match the pattern behind your strongest customers.

Book an InMarketIQ working session

THE INMARKETIQ SYSTEM

One system. Four connected decisions.

Build the market from customer outcomes, identify the people creating buyer activity, activate qualified records and use new outcomes to sharpen the next cycle.

AI ICP Builder