INMARKETIQ RESOURCES
Know who your company should pursue next.
Guides to Customer DNA, company intelligence, identity resolution, people-based research, buying groups, sales prioritization, and activation.
THE CORE QUESTION
Who is most likely to become a valuable customer?
InMarketIQ compares wins, losses, strongest customers, churn, disqualifications, and customer quality. Customer DNA is matched across 14 million U.S. company websites, then daily person-level research identifies active buyers inside the qualified market.
This resource center explains each data layer, matching step, output, and use case in plain English.
START WITH THE PROBLEM
Better acquisition begins with better selection.
Find the right buyers
Use Customer DNA and the 14-million-website commercial taxonomy to find companies that broad SIC, NAICS, and industry filters miss.
Find the right buyersBuild a more accurate ICP
See how wins, losses, customer quality, normalized company attributes, buyer roles, and exclusions define a qualified company market.
Explore the AI ICP BuilderKnow who to work first
Rank identified buyers using Customer DNA fit, daily research, buying-group coverage, CRM status, and exclusions.
Explore sales prioritizationStop wasting acquisition spend
Build qualified audiences from Customer DNA matches and suppress companies associated with losses, churn, disqualifications, and poor customer quality.
Reduce acquisition wasteAlign marketing and sales
Give marketing and sales the same qualified companies, identified researchers, buying-group context, exclusions, and ranking evidence.
Align marketing and salesTurn outcomes into an advantage
Use new wins, losses, churn, disqualifications, and customer-quality outcomes to update the next Customer DNA model.
Explore customer intelligenceBUILT FOR THE BUYING GROUP
One qualified market. Different outputs.
Leadership, marketing, sales, and revenue operations work from the same company fit, identified buyers, buying groups, and CRM context. Each team receives a different operational output.
Allocate budget and sales capacity to qualified company segments.
Inspect which company attributes and segments match the winning customer pattern.
Build qualified audiences and suppress poor-fit companies.
Use Customer DNA matches and identified researchers in paid media and CRM audiences.
Align coverage around qualified companies and buying groups.
Use company fit, identified research, CRM status, and buying-group gaps to direct pipeline resources.
Give representatives an identified buyer list.
Show the company-fit evidence, research topic, contact record, CRM status, and missing roles behind every rank.
FOUNDATIONAL LEARNING
Start with the technical foundation.
Explore the Data FoundationWhat your Customer DNA reveals
See how customer outcomes become attributes, company matches, exclusions, and buyer priorities.
Explore Customer DNAWhy customer history should guide acquisition
See why broad targeting causes companies to spend and sell into the wrong parts of the market.
Read the overviewProblems InMarketIQ solves
Choose the revenue problem in front of your team and see its cause, the required data, and the operational output.
Explore problems we solveBUYER INTELLIGENCE LIBRARY
Reference guides for B2B intelligence.
Definitions and implementation guidance for company fit, buyer identity, research signals, prioritization, and activation.
What is buyer intelligence?
Learn how Customer DNA, company intelligence, person identity, research signals, and buying groups connect.
Read the guideAccount prioritization
See how to rank identified buyers by company fit, daily research, buying-group coverage, CRM status, and exclusions.
Read the guideBuyer intent signals
Understand which signals matter and how to combine intent with fit before teams act.
Read the guideBuild an ICP with AI
Use outcomes, company understanding, buying groups and exclusions to define the market.
Read the guideEXPLORE THE PLATFORM
Explore the platform by capability.
Each page explains the inputs, processing steps, outputs, update cadence, and activation use.
Connect company fit, identity, research, and buying groups.
See how the Buyer Graph connects Customer DNA, company records, identified researchers, buying groups, CRM history, and customer outcomes.
Explore the Buyer GraphGive every rep the right order of work.
Rank identified buyers by Customer DNA fit, research, buying-group coverage, CRM status, and exclusions.
Explore sales prioritizationBuild the market from customer outcomes.
Learn from won and lost business to define companies, people and buying groups worth pursuing.
Explore AI ICP BuilderUse customer history to sharpen acquisition.
Turn wins, losses, churn, disqualifications, and customer quality into Customer DNA and a qualified company market.
Explore customer intelligenceIdentify the person researching inside the qualified company market.
Learn how daily person-level research is connected to company fit, professional role, buying-group context, and activation.
Explore people-based intentTHE INMARKETIQ METHOD
From customer outcomes to activated buyer records.
- 1
Learn from outcomes
Select strong customers, wins, losses, churn, disqualifications, and poor-fit customers.
- 2
Build Customer DNA
Compare normalized company and role attributes to isolate the patterns behind strong and weak outcomes.
- 3
Match the company market
Match Customer DNA across the commercial taxonomy built from 14 million U.S. company websites.
- 4
Identify people and roles
Apply daily person-level research signals and map known decision-makers, champions, evaluators, users, and missing roles.
- 5
Activate
Push qualified buyer records, audiences, suppressions, routing fields, and sales context into connected systems.
SEE IT IN YOUR MARKET
Use your own customer outcomes to build the market.
See Customer DNA, matched companies, identified researchers, buying-group coverage, and activation outputs for your use case.
See InMarketIQ in action