Usable records need more than populated fields.
InMarketIQ’s foundation combines identity connections, standardized professional and company attributes, available contact validation, and record dates. These controls help interpret information before it is used for buyer prioritization.
of Operations
What should be checked in a usable record.
Field presence, validation, and freshness describe different aspects of quality. They should be interpreted together.
Identity consistency
Names, contact channels, profiles, and professional relationships should resolve to the appropriate person.
Company relationship
A professional role should connect to the appropriate business and domain.
Normalization
Titles, functions, seniority, domains, and locations need consistent representations.
Contact validation
Available validation information helps assess a contact channel.
Recency
Record-level updates and available field-level observations indicate timing.
Delivery cadence is different from a field’s age.
Monthly core refresh
Core person records follow a monthly refresh cycle. Available company, role, and contact timestamps provide more specific context.
Daily signal delivery
Research deliveries cover a reporting period. Delivery frequency does not establish the exact time of every underlying activity.
Understand the value before using it.
Contact presence is different from contact validation
Contactability varies by person and channel. Available validation information helps interpret whether a contact channel is suitable for use.
Missing information should remain distinguishable
Missing, inferred, and historical information should not be presented as interchangeable current facts.
Customer fit adds a separate qualification layer
A well-formed contact record does not, on its own, establish that the company fits or the person is researching your category.
Inspect the quality context behind the records.
Walk through the information, matching logic, and buyer output relevant to your business.