How company and person information connect.
The InMarketIQ data model connects companies, people, research, and customer outcomes. This overview explains how those information categories contribute to buyer prioritization.
The person and company connect the evidence.
Each category contributes a different part of the record. Keeping those relationships clear makes the buyer priority easier to interpret.
Person identity
Connects the individual with their professional context and available contact information.
Company context
Describes the business and its relationship to the customer pattern.
Buyer context
Brings the person, company, signal, and customer results into the same assessment.
What the platform uses to evaluate a buyer.
Identity and role
Who the person is and their professional relationship to a company.
Company understanding
What the business does, who it serves, and how its characteristics compare with Customer DNA.
Research and engagement
Relevant activity associated with an identified person, including topic research or website engagement.
Customer outcomes
Results supplied by the customer, including wins, losses, and customer quality.
Buyer priority
The person and supporting context selected for the team to review.
The foundation supports the buyer your team receives.
Information used in the evaluation
Identity relationships, professional context, business classification, research, and customer results help determine relevance.
A person and a reason to engage
The resulting buyer output brings together the identified person, available contact information, company relevance, and associated research context.
Review the buyer output for your workflow.
Walk through the information, matching logic, and buyer output relevant to your business.