The context behind who to work next.
The Buyer Graph connects company fit, person identity, research, and customer history to support buyer prioritization. It keeps the individual and the evidence associated with that individual at the center of the record.
Each part of the record answers a different question.
A priority is an evaluation of connected information. It should be understood through its supporting evidence.
Why this company?
Its business characteristics match the pattern learned from customer outcomes.
Why this person?
The identity connects to a relevant professional relationship and associated research.
Why review now?
Relevant research or engagement adds new evidence to the company and person context.
What already happened?
Available CRM and customer history inform how the team should treat the record.
Where should it go?
The configured workflow determines the destination, routing, and exclusions.
New results inform the next assessment.
Customer results
Provide the outcomes that describe successful and unsuccessful customer relationships.
Customer DNA
Refine the company characteristics associated with those outcomes.
Next buyer priorities
Apply the updated customer pattern to companies and identified people.
Buying-group context supports the person record.
An identified researcher and a related contact are different
A related contact is not automatically an active researcher. The record should preserve that distinction.
Fit, activity, and history contribute different information
A relevant signal does not by itself establish company fit, purchasing authority, or a guaranteed opportunity.
Review how a buyer priority is assembled.
Walk through the information, matching logic, and buyer output relevant to your business.