The complete context behind who matters next.
The Buyer Graph connects company intelligence, resolved people, research behavior, website engagement, CRM history, and customer outcomes. It gives InMarketIQ the relationships required to rank buyers, map the buying group, and explain the next action.
The connected model of companies, people, professional roles, buyer activity, customer outcomes, CRM relationships, and activation instructions. It explains which buyers matter, how they relate to the potential purchase, and what the revenue team should do next.
Every priority is built from linked objects.
Resolution creates the record. Relationships establish priority.
Who and where
- Recognizes the person across records
- Connects the person to a current company
- Normalizes title, department, and seniority
- Maintains domains, contact points, and history
Fit, movement, and next action
- Evaluates the company against customer patterns
- Connects research and engagement to the person
- Maps the person into the buying group
- Explains priority and directs activation
From a connected buyer to a defensible action.
See the people surrounding the purchase.
One researcher rarely represents the complete purchase. The Buyer Graph connects people inside the account and classifies how each person may influence the outcome.
Financial authority
The person responsible for financial approval or business impact.
Internal advocate
The person with a reason to advance the solution inside the company.
Solution assessment
The person comparing requirements, capabilities, or alternatives.
Operational involvement
The person closest to the workflow, problem, or day-to-day result.
See the graph behind the priority.
Explore how InMarketIQ turns connected company, person, research, and customer evidence into a buyer priority your team can explain.