Identify the person associated with relevant research.
InMarketIQ connects research signals to identified people and evaluates them within companies that match your Customer DNA. The person, their professional relationship, and the research subject remain distinct parts of the evidence.
Person-level attribution preserves who the activity relates to.
Research associated with Jordan
- Person
- Jordan Ellis
- Company
- Aster Fulfillment
- Topic
- Warehouse automation
- Context
- VP Operations at a matching company
Other contacts remain other contacts.
The presence of relevant research from one person does not establish that every contact at the same company is researching the subject.
Company fit and professional role help interpret the individual’s relevance. They do not substitute for a person-linked signal.
Identified person + their associated signalWhat the evidence establishes, and what it does not.
Person association
The identity linked to the research signal.
Research subject
The topic or category associated with the reported activity.
Reporting period
The period represented by the delivered signal.
Professional context
The person’s available role and employer relationship.
Company fit
The match between the company and the customer-defined market.
Evaluate the person inside a company that fits.
Company fit
Use business meaning and Customer DNA to establish relevance.
Person-linked research
Associate the relevant research subject with the individual.
Buyer context
Give the team the person and the reason for reviewing them.
Inspect the evidence behind a research signal.
Walk through the information, matching logic, and buyer output relevant to your business.
THE INMARKETIQ SYSTEM
One system. Four connected decisions.
Build the market from customer outcomes, identify the people creating buyer activity, activate qualified records and use new outcomes to sharpen the next cycle.
Build the ICP
Learn from wins, losses and customer quality to define precise company and buying-role fit.
Identify buyers
Find the people from that market researching relevant topics or visiting your website.
Activate buyers
Send qualified people and context into CRM, advertising, sales and automation workflows.
Learn from outcomes
Feed new wins and losses back into Customer DNA so the market keeps narrowing.