Know who is conducting the research.
InMarketIQ connects keyword and topic research to an actual person, professional role, and company. Revenue teams receive an identified buyer with enough context to evaluate and activate.
Research activity connected to a resolved person identity and professional company relationship. It shows who was researching a relevant keyword or topic and provides the identity context required for marketing and sales action.
Account activity identifies a place. Person-level intent identifies the buyer.
The account is active.
- Research is aggregated to a company
- The individual researcher remains unknown
- Sales must select contacts separately
- Buying-group relevance is inferred after the signal
A specific person is researching.
- Activity connects to a persistent person identity
- Company, title, department, and seniority stay attached
- The person can enter an audience or CRM workflow
- Buying-group and customer context can change priority
The signal carries enough context to be useful.
Research matters after identity and company fit are established.
Activity alone cannot define the market. Each research event is evaluated inside the company and customer context that determines whether the buyer belongs.
A buyer record with identity, company, and research context.
Marketing audience
Activate the resolved people whose research and company context meet a defined campaign reason.
CRM record
Push the person, company, research topic, and supporting context into existing workflows.
Sales priority
Show sellers which person matters, why the company fits, and what created the priority.
Buying group
Connect the researcher to other decision-makers, champions, users, and economic stakeholders.
See the people already researching your market.
Bring the markets and topics that matter to your business. InMarketIQ will show how person-level intent becomes an actionable buyer record.