A connected identity for the person behind the record.
The InMarketIQ identity graph connects person attributes, professional roles, company relationships, and available contact information. Persistent identifiers allow related information to stay associated with the same individual.
Available relationships enrich the same person identity.
A person, a role, and an employer are connected records.
Illustrative example: professional context describes where someone works and what they do. It is associated with the person rather than treated as the identity itself.
Jordan Ellis
The individual remains the reference point for identity and activity.
VP Operations
The relationship describes the person’s role at a particular business.
Aster Fulfillment
The company adds business meaning and market context.
Professional context adds meaning to an identity.
Person and contact attributes
A field can be unavailable. An available contact channel and its validation state are separate attributes.
Role and company relationships
A changed employer should be interpreted alongside the available relationship history and update dates.
Record dates and validation
Record freshness and contact availability vary by attribute. A record-level update is not a confirmation of every field.
The research belongs to a person. The company supplies context.
Connect the signal
Associate person-level research with the corresponding identity.
Evaluate the relationship
Use the person’s professional role and the company’s fit to interpret relevance.
Support engagement
Provide available contact information and buyer context for the configured workflow.
Review the identity behind a buyer record.
Walk through the information, matching logic, and buyer output relevant to your business.