The evidence behind every buyer priority.
InMarketIQ connects company understanding, person identity, buyer research, and customer outcomes through one normalized architecture. Every priority can be traced to the records and relationships that produced it.
Four kinds of evidence. One canonical view of the buyer.
A company record, a contact record, and a research event each answer a different question. InMarketIQ resolves them into a shared model that evaluates the company, the person, the activity, and the customer context together.
Company
What the business sells, how it operates, who it serves, and where it belongs in the commercial taxonomy.
Person
Professional identity, current role, seniority, department, company relationship, and contact points.
Evidence
Buyer research, website engagement, CRM activity, sales history, wins, losses, and customer quality.
Action
Who belongs in the market, who matters inside the account, why the buyer ranks, and what happens next.
The Identity Graph resolves the record. The Buyer Graph establishes priority.
Establish who and where.
Connect people to companies, roles, domains, locations, professional histories, and reachable contact points through persistent identifiers.
- Person-to-company resolution
- Title, department, and seniority normalization
- Domain and related-domain relationships
- Field validation and update history
Establish fit, movement, and priority.
Connect the resolved identity to company understanding, buyer research, customer outcomes, CRM context, and buying-group relationships.
- Customer and market fit
- Person-level research evidence
- Buying-group role and relationship
- Priority reason and next action
Each layer has a defined responsibility.
Every field has a type and a reason to exist.
InMarketIQ separates what was observed, what was normalized, what was derived, and what came from the customer. That distinction keeps the priority explainable.
Source evidence
Names, titles, domains, activity, timestamps, and company attributes received or observed directly.
Standardized values
Canonical companies, titles, departments, seniority levels, domains, and professional relationships.
InMarketIQ intelligence
Business classifications, buying-group roles, fit patterns, priority reasons, and recommended actions.
Revenue evidence
Customers, opportunities, pipeline stages, outcomes, conversations, and internal account context.
Inspect the foundation beneath your market.
See how InMarketIQ connects company intelligence, identity, research, and revenue outcomes for the markets your team sells into.