InMarketIQ · Data Foundation

The records behind every buyer priority.

InMarketIQ connects person identities, professional profiles, company information, and research signals. Customer outcomes supply the context used to define fit and prioritize buyers.

Connected informationInformation model
People
Companies
Research
Outcomes
IQ
Customer fit.
Person-level evidence.
Connected to your customer pattern.
A buyer priority with contextThe person. The company fit. The research.
250M+Person records in the identity foundation
14MU.S. company websites analyzed
Person-levelResearch associated with an individual
DailyResearch signal delivery
Coverage and scope

A broad identity foundation. Defined record types.

Coverage describes the underlying information available to the platform. It does not mean every field is populated for every person.

Explore the informationSelect a category
01 / 04 · Information category

Person records

Personal and professional identity attributes, including names, contact channels, profile links, and location.

The identity population includes people without a complete professional profile.
02 / 04 · Information category

Professional context

Titles, functions, seniority, employers, and available work history connect people to a business role.

Professional coverage is a subset of the wider person population.
03 / 04 · Information category

Company understanding

Website-derived business descriptions and classification connect with company identifiers and firmographics.

Company coverage and person coverage describe different populations.
04 / 04 · Information category

Research signals

Relevant topic activity connects to an identified person for evaluation within the customer-defined market.

Signal availability varies by person, topic, and reporting period.
How the information connects

Identity establishes the person. Context establishes the priority.

01Foundation

Connected records

Establish the person, company, and professional relationship.

Person identityCompany identityRole and contact information
02Customer context

Fit and research

Apply Customer DNA and evaluate the person’s relevant research.

Customer outcomesCompany fitPerson-linked signal
03Operational output

Buyer priority

Put the qualified person and supporting context into the team’s workflow.

Identified personReason for priorityConfigured destination
Reading the evidence

Keep recorded facts and derived conclusions distinct.

Recorded information

Names, contact details, company relationships, research topics, and available dates describe the underlying record.

Derived classifications

Normalized roles, business categories, and fit assessments organize or interpret that information.

Customer context

Wins, losses, disqualifications, and customer quality inform the company pattern and the next buyer priority.

Core identity records follow a monthly refresh cycle. Research signals follow a daily delivery cycle. Individual fields can have different last-observed or update dates; a new delivery does not imply that every field was reverified.
Review the technology

Review the foundation behind your buyer market.

Walk through the information, matching logic, and buyer output relevant to your business.

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