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Platform OverviewHow It WorksAI ICP BuilderCustomer DNABuyer ActivationCustomer IntelligenceSales Prioritization
Solutions OverviewFor Sales LeadersFor Marketing LeadersFor CROsFor CEOsFind the Right BuyersReduce Wasted Spend
Data FoundationCompany IntelligenceIdentity GraphPeople-Based IntentBuyer GraphData SchemaData Quality
People vs. Account IntentInMarketIQ vs. BomboraInMarketIQ vs. 6senseWhy InMarketIQ
See InMarketIQ in Action
Customer DNA The pattern behind your strongest buyers

See the market your customer outcomes reveal.

InMarketIQ learns from strong customers, weak fits, wins and losses. It finds the company and buying-group patterns behind those outcomes, then uses them to show who belongs in your market, who deserves action and who should be suppressed.

InMarketIQ · Customer DNA readout · HVAC & home services
Demo only · sample data
Interactive demo · about a minute
Watch us find your next customers.

Answer two questions and explore an illustrative Customer DNA. In a working session, we use your customer outcomes, market requirements and buyer context to show the decisions InMarketIQ can make for your revenue team.

Illustrative. The workflow reflects the platform. In a demo, we apply it to your market and customer outcomes.

Your Customer DNA · who actually pays
Skip · predicts a loss
The direct answer

What is Customer DNA?

Customer DNA is the set of company, buying-group and outcome patterns shared by customers who create lasting revenue value. InMarketIQ learns those patterns from strong customers, won and lost opportunities, CRM history and buyer activity. It uses the pattern to define the market, rank companies, identify the right people and direct the next action.
The learning system

What InMarketIQ learns from customer outcomes.

The useful pattern is larger than a company profile. It connects the business, the people involved, the decision they made and the value that followed.

01

Strong customers

Find the company and buying-group patterns connected to durable customer value.

02

Won and lost opportunities

Learn which conditions helped the decision move forward and which patterns repeatedly failed.

03

Buying-group structure

See the roles, seniority and participation patterns that shaped successful decisions.

04

Current buyer movement

Apply recent activity and account context to the customer pattern before the team acts.

The business value

How Customer DNA changes the next revenue decision.

01Define the market

Build the market around the customers your company is equipped to win and serve well.

02Rank the companies

Separate strong customer resemblance from broad market activity and weak-fit demand.

03Complete the buying group

Identify the people who can shape the decision and show where stakeholder coverage is missing.

04Direct the next action

Give marketing and sales a shared reason to pursue, nurture, expand or suppress.

The compounding advantage

Every result sharpens the next decision.

Customer DNA keeps learning as opportunities advance, stall, close, expand or leave. The next market decision begins with more evidence than the last one.

01ObserveCustomer and opportunity outcomes return.
02LearnThe company and buying-group pattern updates.
03PrioritizeThe market and people are ranked again.
04ActThe next revenue action becomes clearer.

See it on your market.

Bring your customer outcomes. See the market, people and decisions they reveal.

From customer outcomes to a ranked market and clear next actions.

Ready to read yours?

Book a demo → 30 minutes. No obligation. Just answers.