B2B INTELLIGENCE PLATFORM
Start with the customers you win. Find the buyers who match.
InMarketIQ learns the attributes behind your wins, losses, and strongest customers. It matches those patterns across company intelligence built from 14 million U.S. websites, identifies the actual people researching, maps the buying group, and activates the buyers your team should work next.
THE PEOPLE LAYER
Every signal gets more useful when you know the person behind it.
Customer outcomes show who became valuable. Research, website activity and sales history show what people are doing. Buying-group and CRM context reveal whether to acquire, accelerate, expand, protect, nurture or suppress. InMarketIQ brings that evidence together around actual people and produces a clear buyer priority and activation instruction.
Learn from who actually bought.
Start with the people inside your best customers, the opportunities that went nowhere, and the history behind wins and losses.
Find the combinations that matter.
InMarketIQ learns the customer patterns that repeat across fit, company context, buying roles, outcomes and behavior.
Find the people showing the same pattern now.
Apply Customer DNA to the market, add current buyer behavior, and give teams a ranked view of the people and companies worth attention.
THE LEARNING LOOP
Your customer outcomes keep teaching the platform what deserves attention.
The model starts with what your revenue history already knows and keeps getting sharper as new buyers move through the market and new outcomes come back.
Customer outcomes
Wins, losses and valuable customers show the patterns the model needs to explain.
Customer DNA
InMarketIQ learns the combinations that consistently appear behind stronger outcomes.
People in market
Research and website engagement show which actual people are creating buyer activity.
Buying-group context
People are connected to their professional roles, company relationships, and the rest of the buying group.
Priority market
Marketing and Sales see who to work first, why they fit and what changed.
PEOPLE BEHIND THE ACTIVITY
Company context explains fit. People show where buyer activity is happening.
InMarketIQ keeps the buyer visible inside the account. That means the same company can contain several people with different roles, different behavior and different roles in the buying process.
Sales can see the people worth contacting. Marketing can build audiences from those people. Leadership can see which accounts have both customer fit and meaningful buyer activity.
WHAT THE BUSINESS GETS
One customer-defined market. Clear priorities across the revenue team.
Everyone works from the same Customer DNA and buyer evidence, while each team receives the buyers, context, and action it needs.
Where should growth concentrate?
See the parts of the market where strong customer fit and buyer activity overlap.
Who deserves acquisition budget?
Build audiences around the actual people who fit the market and are showing relevant activity.
Who should the team work first?
Prioritize people and buying groups with clear context for why each opportunity deserves attention.
Where should each buyer go next?
Move priority audiences, segments and people into the systems your revenue team already uses.
EXPLORE THE PLATFORM
See the intelligence behind every buyer priority.
Each layer has a specific job: understand the company, resolve the people, observe research, connect the evidence, and activate the result.
Company Intelligence
See how InMarketIQ classifies what companies actually sell and who they serve across 14 million U.S. business websites.
Explore Company Intelligence →Customer DNA
Learn the attributes behind the customers you win and the opportunities that fail to convert.
Explore Customer DNA →Identity Graph
Connect people, companies, roles, domains, and contact points through persistent identities.
Explore the Identity Graph →People-Based Intent
Identify the actual person researching a relevant keyword or topic and connect that activity to a professional role and company.
Explore People-Based Intent →Buyer Graph
Connect company fit, person identity, research, website engagement, CRM history, and customer outcomes.
Explore the Buyer Graph →Buyer Activation
Move ranked buyers into audiences, CRM segments, routing, suppressions, and sales workflows.
Explore Buyer Activation →PLATFORM QUESTIONS
Questions teams ask before evaluating InMarketIQ.
What is InMarketIQ?
InMarketIQ is a people-based buyer intelligence platform. It learns from customer outcomes, identifies the people and buying groups that match those patterns, adds buyer behavior, and helps revenue teams prioritize the market.
Does InMarketIQ work at the person level or account level?
Both. The intelligence starts with people and their behavior. Company context adds fit and connects those people into accounts and buying groups so teams can support person-level outreach and account-level planning.
What does Customer DNA mean?
Customer DNA is the pattern InMarketIQ learns from your strongest customer outcomes. It combines the characteristics, people, roles and other evidence that repeatedly appear behind better customers, then uses that pattern to evaluate the broader market.
What do Marketing and Sales actually receive?
Marketing can work from prioritized people and audiences. Sales can work from ranked people, buying groups and reasons to act. Leadership gets a clearer view of where customer fit and buyer activity overlap.
PUT THE MARKET TO WORK
See what Customer DNA finds in your market.
Bring your strongest customers and the opportunities that went nowhere. InMarketIQ will show you the pattern and the people that match it.
Book an InMarketIQ working session