How InMarketIQ works

How your past outcomes become your next buyers.

InMarketIQ learns from your wins, losses, CRM history, and live buyer signals. It builds your Customer DNA, runs that pattern across the market, and hands your team the buyers worth pursuing.

Load the truth Build Customer DNA Activate and suppress Learn every cycle
customer-dna.run
Truth in
Won customers who became good revenue
Lost deals who looked active but never bought
Paper trail calls, emails, notes, CRM history
Customer
DNA
the pattern
Market match
Best-fit
pocket
The simple version

It is a learning acquisition system, not another list.

It gives your acquisition motion memory: who pays, who wastes spend, where the right buyers are, and what to do with them next.

1

Load your truth

Wins, losses, CRM history, calls, emails, notes, site visitors, and buyer signals.

2

Build Customer DNA

The system learns what separates customers you want from prospects that waste the motion.

3

Run the market

The pattern is matched across people and accounts to find the next buyers that look right now.

4

Activate and learn

Buyers move into channels, poor-fit records are suppressed, and every result sharpens the next cycle.

What goes in

The engine starts with your reality.

The engine learns from what actually happened in your business: the customers you won, the deals you lost, the conversations behind both, and the buyer signals moving in your market now.

1
Customers you have won

The accounts and people that became the kind of customers you want more of.

2
Opportunities you have lost

The deals that stalled, disappeared, failed to convert, or were never going to become good revenue.

3
Calls, emails, and notes

The paper trail behind why deals moved, why they stalled, and what made a buyer real.

4
CRM and pipeline history

Stages, meetings, outcomes, sales activity, customer files, and the records your team already works from.

5
Website visitors and buyer signals

Named visitors, current research behavior, and active market movement filtered against your buyer pattern.

The reframe

Most acquisition waste comes from treating red buyers like green ones.

Your market is not evenly valuable. Some people look like customers you win. Others look like deals that burn spend, time, and follow-up.

InMarketIQ reads the difference, then gives your team a market map: the next buyers to go win, ranked by how closely they match the customers you already won. Keeping the red patterns out is what pays for the trip.

green: pursue
red: suppress
The operating model

Five steps from customer history to buyer action.

The engine learns from your outcomes, finds the market carrying the same pattern, activates the right buyers, and gets sharper as results come back.

1

Onboard the truth.

We load your won customers, lost opportunities, CRM history, and the calls, emails, and notes behind them, to see who became good revenue and who only looked promising.

Won customers Lost deals Paper trail
2

Build your Customer DNA.

The system finds the pattern that separates buyers who pay from prospects that waste time. That pattern becomes your acquisition memory.

Win pattern Loss pattern Fit markers
3

Run the pattern across the market.

InMarketIQ finds the people and accounts that match your best-customer pattern, including buyers showing signals they are active now. Signals alone are noise. Your Customer DNA is what decides which movement in the market actually matters.

Market match Named records Active signals
4

Activate the right buyers and suppress the wrong ones.

Prioritized buyers, audiences, CRM segments, sales briefs, and suppression groups move budget and follow-up toward the right market.

Prioritize Activate Suppress
5

Feed outcomes back into the next cycle.

New wins, losses, meetings, and sales feedback improve the next version of the map, so the motion stops starting over every cycle.

New outcomes Sharper map Better next move
What your team receives

The output is built for action, not interpretation.

InMarketIQ gives your team pieces it can use inside the channels already running.

The core output

Priority buyers

Ranked, named, with the reason to call. The buyers who look most like the customers you already won, ordered by who to work first.

In-market audiences

Buyers like your best customers. Use them in paid media without starting from broad categories or generic lists.

Contact intelligence

Named people ready for follow-up. Names, titles, emails, phones, companies, and buyer context.

CRM segments

Built for lists and workflows. Move records into follow-up, routing, nurture, or sales actions without rebuilding everything.

Suppression segments

Poor-fit records kept out. Stop feeding spend and sales time into patterns that look like past waste.

Sales briefs

Why this buyer, why now. Give sales the angle to lead with instead of just another name to qualify.

Activation

Where the output goes.

The buyer map becomes operating direction for the channels your team already uses.

Every outcome feeds the next cycle.

Wins, losses, stalled deals, valuable customers, and poor-fit pursuit all improve the next version of the map.

Paid media

Build better audiences, reduce poor-fit spend, and focus campaigns around buyers that resemble proven customers.

Sales outreach

Give reps a prioritized list of people and accounts with a stronger reason to be worked first.

CRM workflows

Route best-fit buyers into the right follow-up while keeping poor-fit records out of expensive motion.

Suppression

Remove red patterns from audiences, sequences, and sales capacity before they consume another cycle.

1New win
2Customer DNA sharpens
3Market match improves
4Activation gets cleaner
5Next cycle starts smarter
What the process feels like

Simple enough to follow. Specific enough to be valuable.

Your team keeps its current motion. InMarketIQ gives that motion better aim.

Step 01

Fit call

We understand your offer, current acquisition motion, and whether there is enough history to learn from.

Step 02

Outcome intake

You provide customer files, won and lost examples, CRM exports, and the paper trail behind them.

Step 03

Buyer map

InMarketIQ shows the buyer shape, next best buyers, and low-fit patterns your team should suppress.

Step 04

Activation

The output moves into ads, sales, CRM, and follow-up. New outcomes sharpen the next cycle.

See how it would work in your market.

Bring your won and lost deals. We’ll show how InMarketIQ can turn your past outcomes into buyer direction your ads, sales team, and CRM can actually use.