From your entire market to the next right action.
InMarketIQ builds the right market for each offering and starts with the actual people creating buyer activity. It maps the complete buying group, applies your business context, and directs what should happen next.
DNA the pattern
How does InMarketIQ work?
InMarketIQ defines the market you can win and identifies the actual people creating activity. It maps everyone involved, applies CRM and customer context, and routes the next action to the right team.
The same buyer activity can require five different actions.
A new prospect, an open opportunity, and a current customer can show similar activity while requiring completely different responses.
InMarketIQ combines the person, company, buying group, CRM relationship, and customer history to direct the right move: acquire, accelerate, expand, protect, or suppress.
Six steps from the entire market to the next right action.
The platform connects market definition, customer outcomes, actual people, buying groups, and business context before directing what happens next.
Build the winnable market.
Define the companies and people that fit each product, offering, segment, or use case. Refine the market with customer examples, company requirements, buying roles, and exclusions.
Learn from customer outcomes.
Customer DNA studies strong customers, lost opportunities, weak fits, CRM history, conversations, and outcomes to understand what valuable revenue looks like for your business.
Identify the people creating buyer activity.
InMarketIQ starts with the actual people researching, visiting, or engaging, then determines whether they belong in the market your business can win.
Map the complete buying group.
Connect the decision-makers, champions, users, evaluators, influencers, and budget owners surrounding the opportunity.
Apply your business context.
CRM status, opportunity history, customer relationships, previous outcomes, and current activity determine what the opportunity means for your business.
Direct the next action and learn.
The decision moves into the appropriate Marketing, Sales, or Customer Growth workflow. Every meeting, win, loss, expansion, and customer outcome improves what happens next.
Your team receives the complete decision, ready for action.
Each output answers who matters, who is involved, why the opportunity deserves attention, and what the appropriate team should do next.
Priority market
The companies and people worth pursuing. Ranked for the offering, segment, and revenue motion your team is running.
Actual buyers
The people creating the activity. See who is researching, visiting, or engaging inside the market you can win.
Complete buying group
Everyone surrounding the decision. Decision-makers, champions, users, evaluators, influencers, and budget owners.
Business context
What the activity means to you. Prospect, opportunity, customer, lost deal, expansion possibility, or relationship risk.
Recommended action
What should happen next. Acquire, accelerate, expand, protect, nurture, or suppress based on the complete decision.
Activation and learning
Put the decision to work. Route audiences, alerts, briefs, and workflows, then use the result to improve the next decision.
Where each decision goes next.
The same decision becomes coordinated direction for Marketing, Sales, Customer Growth, and the systems supporting them.
Wins, losses, stalled deals, valuable customers, and poor-fit pursuit all improve the next version of the map.
Focus budget and messaging on the right companies and actual people while keeping poor-fit pursuit out.
Give reps the priority company, actual people, complete buying group, business context, and reason to act.
Route each decision into the correct CRM workflow, alert, audience, assignment, or coordinated follow-up.
Surface expansion activity, new stakeholders, competitive research, and relationship changes inside existing customers.
Simple enough to follow. Specific enough to be valuable.
Your team keeps its current motion. InMarketIQ gives that motion better aim.
Fit call
We understand your offer, current revenue motion, and whether there is enough history to learn from.
Outcome intake
You provide customer files, won and lost examples, CRM exports, and the paper trail behind them.
Buyer map
InMarketIQ shows the buyer shape, next best buyers, and low-fit patterns your team should suppress.
Activation
Priority buyers move into coordinated outreach, advertising, CRM workflows, and sales follow-up. New outcomes sharpen the next cycle.
What revenue teams need to know.
The system fits the motion you already have and gives it better direction.
Does InMarketIQ start with companies or people?
It starts with the actual people creating buyer activity. Then it builds the company, buying-group, CRM, and customer context around them so the revenue team can understand the opportunity.
Do we need a finished ICP before starting?
No. The AI ICP Builder learns from customer outcomes and precise market criteria to create and refine the buyer model.
How does activation work?
Priority buyers move into coordinated outreach, advertising, CRM workflows, and sales follow-up so the right people become active conversations. See Buyer Activation.
What does our team receive?
Your team receives ranked people and buying groups, clear reasons to act, outreach direction, useful segments, and suppression guidance for weak-fit pursuit.
See how it would work in your market.
Bring your market, customer outcomes, and revenue context. We’ll show how InMarketIQ identifies the people creating activity, reveals the complete buying decision, and directs what your team should do next.